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New York Counterclaim CONVERSE Wants To Protect Its Brand

2015/1/31 21:13:00 47

New BrunCONVERSEIts Brand

By the end of 2014,

CONVERSE

Announced the prosecution of Sketchers, WAL-MART, Kmart and other brands including shoe manufacturers and retailers, saying that the latter infringed its classic shoes Chuck Taylor design.

One of the complaints was related to the PF Flyers brand acquired by New Balance in 2001.

This brand

Shoe style

Lattice is similar to CONVERSE's Chuck Taylor.

Such infringement prosecution is considered a strategic move by CONVERSE to eliminate counterfeit products on shelves and protect well-known canvas shoes from trademark infringement.

Now?

New Balance

Nike is now being prosecuted for CONVERSE, to protect its brand PF Flyers.

Because trademark prosecution will affect the signature canvas shoes of PF Flyers.

New Balance hopes to protect the brand through the court and obtain the "non infringement statement" of the court's judgment.

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It has been more than two years since the last (2012) low carbon environmental protection synthetic leather forum. At present, China's synthetic leather industry has experienced the most critical moment in history. When the synthetic leather enterprise went bankrupt and collapsed, the synthetic leather industry was in the cold winter.

In this unfavorable environment, many innovative products in the industry have developed rapidly.

China's environmental protection synthetic leather industry, such as waterborne synthetic leather, solventless synthetic leather and TPU synthetic leather, has made great progress in the past two years.

Waterborne synthetic leather has been developing for more than 10 years, and the solventless synthetic leather has made rapid progress in recent two years. TPU synthetic leather has also achieved fruitful results. Various kinds of new synthetic leather products such as polyolefin have also been concerned. The R & D activities of the synthetic leather industry are in the most innovative and dynamic period in history.

On the other hand, the EU REACH regulations have also developed more than 161, and the restrictions are becoming more and more strict. The traditional product price has gradually become difficult, and the innovation of technology and management is the only choice.

Synthetic leather listed companies such as Amway shares, wo Xin industries and other planned water-based and solventless synthetic leather projects; Bayer, Ke Tian and others in the promotion of water-based synthetic leather efforts are obvious, and the leading solvent based resin enterprises have also introduced solvent-free resins, such as Asahikawa chemical, sinks and so on.

The most stringent environmental protection law has been implemented since January 1, 2015. Environmental pollution has been normalized at the national level.

Traditional solvent based synthetic leather has become more and more difficult to meet environmental requirements. If water, solventless synthetic leather and other products are made, it may become easier.

Waterborne, solvent free synthetic leather is one of the key driving forces for the development of synthetic leather in the future.

In terms of waterborne resin, Bayer and Tian Tian have gradually launched innovative products. Many international enterprises such as BASF, Starr, Dow, TFL and so on have high hopes for this. Some leather finishing companies are also turning to the synthetic leather industry.

At the same time, after several years of development in the market, international and domestic well-known brands of shoes and clothing, furniture enterprises, such as H&M, IKEA, Adidas, Nike, KUKA and so on already have some understanding of waterborne, solventless synthetic leather, and have already accepted some water-based synthetic leather products.

Orders for waterborne and solventless synthetic leather have been completed from scratch.

However, water-borne and other environment-friendly synthetic leather industry is also facing the challenge of new technology innovation and continuous research and development.

For example, the stability of foaming technology such as water-based technology is still a big problem. The physical properties of new products need to be improved. The surface finishing technology such as later embossing still needs improvement, and the style of new products still needs further development.

Process equipment investment is still needed, auxiliaries need to be developed.

After more than two months of market research and preparation, the magazine "leather leather synthetic leather information magazine" and "waterborne resin and additives" magazine will be invited to the top experts of waterborne polyurethane and waterborne synthetic leather at Sichuan University, Shaanxi University of Science and Technology and Anhui University, as well as leading domestic enterprises such as Bayer new materials, Starr, Wanhua chemical, Taiwan Gao Ding, Taiwan Yong Yu, etc., and also include enterprises who have invested in environmental protection synthetic leather production such as Warren leather plastic and Hongxing Ricky. We look forward to discussing with you about the technical problems and market development of environmental protection synthetic leather such as waterborne, solvent free, TPU and so on, so as to promote the exchange and progress of environment-friendly synthetic leather technology such as waterborne, solvent free, etc. based on this

The preparatory work for this forum is ready. It will be held on March 26-28 at the New County Hotel, the most developed and largest trade city in Huadu District, PVC leather, PU synthetic leather, microfiber leather and waterborne synthetic leather market in Guangzhou. It is believed that this will be an all-around and in-depth conference to understand the current market situation and prospect for the future of China's waterborne synthetic leather, solventless synthetic leather and TPU synthetic leather. It will also be a rare meeting to grasp the direction of pformation and upgrading and grasp the historical opportunities.


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