There Has Been A Significant Change In The Destination Of Overseas Shopping.

Chinese consumers' extravagance over the past two years has become increasingly fierce, but in 2015, the destinations for overseas luxury shopping have changed significantly.

Europe, which is the origin country of many brands, has always been favored by Chinese consumers. Because of the development of the market in the United States, almost every Chinese consumer wants to buy it in orter, and it is also a major destination for Chinese consumers to buy abroad.

In addition, the most advantageous area has always been China's Hongkong. After the liberalization of the free trade, consumers are very convenient to Hongkong. Hongkong has not only the language advantage, but also the low exchange rate of the Hong Kong dollar, Hongkong's tax exemption, brand, style and complete service, and so on, which is deeply loved by the mainland consumers.

But in 2015, luxury goods in Hongkong.

The word "gloomy" can be used to describe it.

In December 15th, Lin Jianyue, chairman of the Hongkong tourism board, said that the number of visitors to Hong Kong in 2015 will fall by 1% to 2%.

This means that the number of visitors to Hongkong has dropped for the first time since the opening of the mainland residents' free trip in 2003.

The decline in the number of passengers, especially the decrease in the number of high-end travellers, has led directly to the decline of many luxury brands.

LVMH group and Kai Yun group disclosed the problem of Hongkong's retail difficulties in its 2015 earnings report and planned to close some of the stores in Hong Kong.

But Zhou Ting, President of the Institute of wealth and quality, believes that Hongkong is still a major destination for Chinese people to buy luxury goods, despite the political influence.

Reporter survey found that in 2015, many

The overseas luxury destinations have been turned to Japan and Korea.

For these people, Hongkong has gone many times, hoping to go to a more fresh destination. The price of air tickets and accommodation in Japan and Korea is basically the same as that in Hongkong. Especially in Japan, luxury brands are better and services are good. With the fluctuation of yen exchange rate, Japan has become the "price depression" of global luxury goods, and more and more.

Consumers buy luxury goods in Japan.

"The continuous improvement of living standards in the mainland of China has enabled local consumers to have the ability to consume high-quality products, and most of the local production enterprises have not kept up with this change. This is a profound change that will affect China's further development, which means the progress of the whole society. The products that the people want to have, besides having basic functions, is also aesthetic, meaningful and quality. This is also the reason why overseas products are favored by mainland customers."

He Bin said that there are many problems in the domestic retail market, the abuse of electricity suppliers, the heavy rental of physical shops, and the improvement of the quality of employees.

There is a clear direction and means to promote internal demand. It is impossible to solve any problem by increasing the postal tax only. It is fundamental, free, pparent and efficient to accelerate the determination of reciprocal agreements between countries and to reduce taxes in the mainland.

The more important reason is the "origin worship" complex of Chinese consumers. Because Hongkong is a free trade port, there are few brands in itself, but there are many excellent local brands in Japan and Korea. This gives Chinese consumers more choices, so many consumers have changed their destinations for overseas luxury purchases.

He Bin, head of Tradini Greater China in Italy leather brand, believes that 2015 is a period of adjustment for luxury goods. Consumers will pay more attention to the price performance ratio, and will decide whether to buy it after several products.

According to Zhou Ting, in 2016, as the number of overseas tourists increased sharply, Chinese consumers reached the highest point of luxury shopping abroad, and did not have the ability and opportunity to continue to grow.

The Chinese government will further increase its import tariff adjustment in 2016, and use various policy measures to restrict overseas shopping so as to promote the growth of China's local consumption.

In 2017, luxury consumption will have obvious consumption reflux.