Luxury Goods Began To Take The Initiative To Walk Down The Altar.

Introduction: Once upon a time, luxury represented the most exquisite handmade products. Only a few people could afford it. Today, luxury goods become an industrial operation and become a global rocking Qian Shu.

Luxury goods even become a good source of online shopping. You can not only buy Gucci watches, shoes and wallets on Amazon's website, but also buy dujibana perfume on Target website - luxury goods are more obvious than ever before, and are more widely touchable to the public.

With the opening of the veil, luxury goods began to walk down the altar voluntarily.

Many luxury brands began to spread their marketing channels on a large scale, and their business models even made concessions to the mass market model with unlimited profit margins.

Some designers of Christine Dio and other brands began to register their names as trademarks so as to collect royalties when selling non proprietary products. Yves Saint Laurent also introduced a series of "left bank" brands to develop young people's market and lower prices.

As a result, the "Pyramid" model of luxury goods comes out in time - the real women's fashion luxury is located at the tip of the tower, specifically for the extreme rich; the ready - made garment from the hands of the same designer is specifically for the middle class; a range of broad, ordinary people can afford perfume and ornaments, specifically for the mass consumer.

Not only is the change of business mode, but also the production line of luxury brands is changing quietly. Those seemingly beautiful bags and materials are pferred from skilled European technicians to workers in developing countries, and hand carved into assembly lines.

In this way, luxury products can also be produced on a large scale. The fine workmanship in the past is replaced by assembly line production.

Indeed, this way can make the luxury brand make a big profit: Louis Weedon's annual sales volume is nearly 4 billion dollars, while other brands can get more than 1 billion dollars a year, and the consumers can conveniently enjoy and get luxuries, but it is quite controversial that they no longer have the luxury of real taste.

Perhaps this is what luxury brands are looking for - to satisfy the public consumer's flaunting while maintaining the high-end and luxurious luxury brand's surface.

It is this relationship that keeps away from the masses of consumers. It keeps luxury brands constantly increasing and becoming a huge force in the consumer goods market.

However, this delicate relationship has begun to fade after the great benefits brought to luxury goods. The beginning of the recession, the masses of people who once loved luxury goods first wanted to control their desire for high-end bags and expensive costumes.

This will directly lead to a decline in sales of luxury goods, but luxury goods have always been regarded as the most unaffected by the economic crisis.

More investment information, click enter